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Wednesday, December 17, 2025

17/12/25, According to Financial Express news, Motilal Oswal Pridiction on Vishal Mega Mart

 The domestic brokerage Motilal Oswal initiated a positive view on the value retailer Vishal Mega Mart. The brokerage has assigned a 'Buy' rating and set a target price of Rs 170. This translates to an upside potential of nearly 25%.

According to the brokerage report, the call is based on steady store-level growth, increasing contribution from in-house brands, and operating efficiencies that may support margins over time.

Let’s take a look at the 3 key reasons why the brokerage is bullish on the stock.

Motilal Oswal on Vishal Mega Mart: Repeat customers and own brand

One of the key factors supporting the company’s outlook is its heavy reliance on private labels.

As per the brokerage report, nearly 75% of the company's revenue comes from its own brands. Management expects this to help maintain steady same-store sales growth on an annual basis, even if quarterly numbers fluctuate.

As per the brokerage house report, "Management remains optimistic about sustaining double-digit SSSG on an annual basis…driven by differentiated own brands portfolio (~75% of the revenue mix)." Same-store sales growth refers to growth generated by existing stores, excluding the impact of new store additions.

The brokerage also noted that customer loyalty remains high, with repeat customers contributing the bulk of sales. According to the report, "ownership of opening price points and loyal customer base (~95% of sales to repeat customers) remain key drivers for sustainable SSSG."

Motilal Oswal on Vishal Mega Mart: Premiumisation and cost control

Another factor pointed out by the brokerage house in its report is the company's gradual shift towards premium products without moving away from its value positioning.

According to the brokerage report, Vishal Mega Mart has been upgrading product quality by reinvesting efficiency gains from sourcing and supply chain improvements.

The report stated, "VMM has focused on premiumization over the last few years to match the rising aspirations of its customer base while remaining competitive in the opening price points."

Operational efficiency also plays a role here. The brokerage pointed out that investments in warehouse automation and Radio Frequency Identification technology are helping reduce costs. As noted in the report, "the company's focus on volume-led growth, technology… and frugal operational philosophy should result in operating leverage and drive EBITDA margin expansion."

Motilal Oswal on Vishal Mega Mart: Expansion strategy and quick commerce add optionality

Motilal Oswal also pointed Vishal Mega Mart's store expansion strategy, especially in southern India. According to management, lower sales throughput in the region is linked to newer stores rather than weaker demand. The brokerage noted, "lower throughput in South India is a function of relatively new stores…profitability in South is similar if not better than the pan-India level."

Another emerging lever is quick commerce. The brokerage highlighted that the company currently offers quick delivery services across 460 towns, with online orders contributing a small but growing share of sales. According to the report, "VMM's QC offering is largely profitable on cash basis as AoV at ~Rs 700 is similar to typical in-store sales."

The brokerage also noted that Vishal Mega Mart is testing smaller store formats in towns with populations of around 50,000. These pilots have performed broadly in line with larger stores, expanding the company's targetable addressable market.

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